Impact of advertising banners
A group of Internet users were interviewed, asking them what actions to take when they see a banner across the web promoting a particular URL. Well, almost a third said they click on the ad, 27% said they do a search on a searcher about the product, brand or company; 21% wrote the URL directly in the web browser and 9% saw additional information on social networks.
This means that at least an 80% of the receptors of the publicity show interest in the ad. That is because when you are browsing the web, you put your attention in that, you are focused.
Besides, of those who searched more information on the Internet, 38% visited the advertiser's page through the results, 11% did not click on any result and 14% visited the website and bought the advertised product.
The propensity of respondents to the advertisements to buy the product depends on how well the product fits their preferences and needs. A third of those who already knew the product, in fact, purchased it, compared to 14% of those who didn’t know it.
So, a banner doesn’t only work as a link between the host page and the advertised page, it arouses curiosity and makes the Internet surfers look for more information on the web or social networks, which eventually can convert them into customers.
The Internet advertising is an effective way of advertising either to win new customers or to strengthen those who already are.