What AD campaign is right for you?
New customers always ask what would be
the right ad for their site. The answer is not simple, but here we
will try to get an approach to the best solution for everyone, small,
medium, and big ones.
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Flat Rate ads, This ads are paid
with a fixed amount of money for a specified time. For example, one
week banner on a given website may cost $1 regardless the amount of
impressions nor clicks. Flat Rate ads are special for medium
size companies. With those ads they might get a web presence with a
fixed amount of money. |
| Pay per Click ads, aka,
PPC: On Qualads you can buy them by setting the amount of clicks you
need. For example, you can buy 100 clicks on a site that charges 0.1
$/click. That will be $10 for the campaign. Your ad will continue
showing until you get the 100 clicks you paid for. Small companies may choose Pay per
click ads. That way you can start getting visitors with a pretty
small budget. |
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CPM ads, cost per thousand of
impression: you can buy an amount of impressions for a fixed price
unrelated to clicks or time. Your ad will show until you get the
impressions you paid for. Companies whose ads have a high
conversion ratio may choose CPM ads because it will be cheaper on the
long run. |
